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In order to plan marketing campaign beforehand, marketing team’s manager need to plan quarterly marketing spend. It is necessary to make data driven decision. This campaign tried to reactivate “dead” users. [Read More]

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Customer Lifetime Value [Read More]

Motivation In order to provide personalized recommendations to increase click-through-rate and potentially increase final purchase rate at Ritual, the data science team decided to develop a recommendation v1 for the marketing team. [Read More]

Product managers are in the center of an Internet based company. As a data analyst, you may work with them on a daily basis. But how to conduct high quality statistical data analysis need time. I would love to share some of my previous experience and mistakes to help other... [Read More]